Why Are Swimsuits So Expensive?
For American women it's a summer ritual: walk into a clothing store, pluck a playful swimsuit from a throng of brightly colored cousins, flip over the price tag—and hastily return the suit to its rack, lest it automatically charges itself to your credit card. The price of a women's swimsuit—that uniform of summer vacations and sweltering poolside afternoons—can easily hit $100 or more, even at stores not found on Rodeo Drive. How can a scant handful of fabric squares, strings, and clasps go for such a hefty sum?
For all their skimpiness, women's swimsuits are complicated garments whose prices are tied up in the complexities of global manufacturing, seasonal retailing, and designing for a wide range of activities and body types.