Have you ever wondered why it is your smallest items of clothing that seem to cost the most about of money? Bras, bikinis, lingerie - it is kind of soul-destroying when you have to shell out the most amount of money for the smallest amount of material.
Well, E! has unearthed the reason for premium-priced swimwear and at least we can all rest easy in the fact that it does actually make some sort of sense.
The reason your bikini costs more than two triangles cut out of that really nice sweater you just bought from Zara? It's because a lot more science has to go into the production of your swimwear material in the first place.
The thing with swimwear is if you want high-quality material, you have to pay for it. As E! explain, the best swimwear fabric comes out of Western Europe which means it costs brands more to make and that cost is then passed on to the consumer.